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Social Media

Social Media is the fastest growing area of the internet, reaching hundreds of millions of people, of all ages, cultures and gender. By leveraging these social media networks, you can engage your target demographic and increase your brand awareness and sales while improving organic search results.

Social Media Optimization

Companies often overlook the positive impact which can be gained through Social Media Optimization. Facebook alone handles more than 600 million searches per month and over 30 billion page views with its user base growing by 3% week over week. Facebook is only one of many social networking sites on the web, along with other sites such as MySpace and LinkedIn. Catering to people of all ages, these users tend to spend an average of 2.3 hours a day using social networking sites. Why not let them network with your company?

There are numerous ways to engage in social media optimization, such as creating product videos for the YouTube community and streaming them across MySpace, Facebook and so many other networking websites across the web.

With the increase in social networking across the web, social bookmarking sites have been steadily increasing in users. Sites such as digg, del.icio.us and Technorati, Twitter and Diigo. All these websites allow users to create bookmarks of sites they have found interesting and are shared across the entire user base. When utilized correctly, not only do these sites provide you with added brand awareness, but with traffic streams and search engine optimization benefits.

WSI Cubes offers a social media advertising platform which is ideal for companies just starting out in the social media world. WSI Yovia will test and track various social networks with your marketing message, showing you which yields the greatest results to better focus your marketing efforts.

 

Fast Facts
Despite current economic conditions video ad spending is expected to rise by 45% in 2009 to reach $850 million. - Source eMarketer, Dec 2008
Advertisers will continue to use or increase their Search Marketing budgets in 2009. Expected growth for this online advertising tactic is in the double digits at 14.9% in 2009, to a total $12.3 billion. – Source eMarketer, Dec 2008
Total US Internet ad spending will increase to $25.7 billion in 2009, an 8.9% growth rate. – Source eMarketer, Dec 2008
In light of the economy US advertisers are moving millions of dollars from traditional media to the Web, to take maximum advantage of its measurability and cost-effectiveness. The same holds true for the UK and other developed nations.– Source eMarketer, Dec 2008
Online buyers are shifting a greater share of their total purchases from stores to the Web in search of more convenience, broader product selection and cost savings. – Source eMarketer, Dec 2008

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