Internet marketing activities are generally focused on three goals:
WSI’s Internet marketing system consists of 6 key components:
The core principle of an Internet Marketing System is to build targeted traffic – driving interested customers to your website and converting that interest into increased business. To get the best return on your investment, it is advised that you use several of the above techniques in conjunction with each other.
| In 2010, $60.35 billion will be spent advertising by marketers worldwide. Source: ZenithOptimedia, 2009 | |
| Worldwide marketers will increase their internet advertising spending to $68.41 billion in 2011. Source:ZenithOptimedia, 2009 | |
| In 2010, Internet advertising worldwide will consume 13.6% of total advertising spending, an increase from 5.3% in 2005. Source: ZenithOptimedia, 2009 | |
| In light of the economy US advertisers are moving millions of dollars from traditional media to the Web, to take maximum advantage of its measurability and cost-effectiveness. The same holds true for the UK and other developed nations.– Source eMarketer, Dec 2008 | |
| Online buyers are shifting a greater share of their total purchases from stores to the Web in search of more convenience, broader product selection and cost savings. – Source eMarketer, Dec 2008 |
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